Entertaining Half.com spots
"The premise for a series of new Half.com spots is pretty simple: use the aesthetics of anti-drug PSAs from the 1950s to warn about the perils of over-studying. " - motionographer
It can sound lame but Ugly Pictures (Curious Pictures) did a pretty slick job in bringing the characters to life and giving the over all ad a roughly old-school feel. The abuse of studying is a refreshing theme and the ad spot is full of witty antics that pulls you along their narrative arc.
A very clever ad line, I must say, "Just because half.com is cheaper doesn't mean you need to buy twice as much history".
Watch:
My personal favorite is the "History" spot. What's yours?
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